OVERVIEW
Client: Ryze Mushroom Coffee
Performance Mkt: 600+ ad creatives per month, $500k+ in monthly ad spend
High concept video production: Commercials and product videos with budgets ranging $250k – $3M
Marketing Budget: $15M annual budget
THE CHALLENGE
Ryze needed more than a production vendor; they needed a strategic partner to build their internal content engine from the ground up. With a rapidly scaling brand and a $15M annual marketing budget, they required a structured in-house creative team and a repeatable system capable of outputting their high concept commercials as well as over 600 ad creatives per month. Crucially, this system had to stay in constant sync with their brand, marketing, performance, and media buying teams.
OUR APPROACH
Big Puddle embedded directly into Ryze’s operations to design, build, and lead their in-house production workflows. We established cross-functional pipelines that bridged the gap between creative execution and data-driven strategy, collaborating daily with influencer marketing, UGC managers, and media buyers. We oversaw the entire end-to-end process, from concepting and casting to post-production and performance iteration.
